Copywriting samples from an ad campaign

vvi, 2016

My first project after joining the vvi team was a multi-media ad campaign for one of the most well-known car sales companies in the Sioux Falls area, focusing on one aspect of the company—the “Eide Effect”, or the unique and enjoyable experience of buying a car from Vern Eide Motorcars. To portray that, I wrote witty, whimsical copy to pair with a sophisticated design.

Out-of-home ad samples

Campaign blog sample

Excerpt from one called “Meet the TLX”

This car has an attitude. Somewhere in between sass and class, the remaining factor is…well, a derriere. As in yours. Sit in a 2016 Acura TLX and you’ll feel the car egg you on as you accelerate, as though it’s saying, “come on, is that all you’ve got?”.

This luxury mid-sized sedan is a driving experience that leaves you smiling long after you’ve gotten out of the car.